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| Mitsubishi 500 was the class
winner of the Macau GP, Mitsubishi's debut in international
motorsports. |
By the beginning of the 1960s, Japan's economy
was gearing up for take-off. Real wages were rising and many people
could afford their own wheels. The idea of family motoring began
to grip the Japanese imagination, and the Mitsubishi 500, designed
for a mass market and introduced in 1960, made those dreams come
true. It was the Mitsubishi 500 that was responsible for the promotion
of Mitsubishi quality to an audience beyond Japan, taking class
honors in the Macau Grand Prix.
In 1962 came the Minica, Mitsubishi's first
micro-compact four-seater. Based on the Mitsubishi 360 (1960), the
Minica's 2-stroke, air-cooled 359cc gasoline engine placed it in
the lowest vehicle tax category. That was not the only reason it
sold so well; it was also highly reliable and economical. The Minica
name lives on today.
The same applies to the Colt 600, a larger,
more comfortable family car (although the modern Colt has a different
development origin), also launched in 1962. In 1965, Mitsubishi
introduced the Colt 800, the first fast-back model in Japan.
In 1969, Mitsubishi went further up market.
The Colt Galant sedan was the first of what was to become a long
and illustrious line with a multitude of motorsports honors and
consumer-related awards to its name. It was distinguished by its
aerodynamically designed shape, the so-called "dynawedge line,"
and by its Saturn series SOHC engine with aluminum head. The 1969
Galant was a genuine pacesetter in the Japanese market, representing
as it did the integration of the latest and best in auto technologies.
Meanwhile, as a glance at the chronology
shows, Mitsubishi was expanding its range of commercial vehicles
to cover the whole spectrum of cargo-carrying needs. New models
included the Rosa small-size bus series in 1960 and the light-duty
Canter truck series in 1963. By the end of the 1960s, Mitsubishi
was well and truly established as a comprehensive motor vehicle
manufacturer with a deserved and rapidly growing reputation for
all-round quality. It was time for a big change.
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