- Strong product offering complemented by great customer service
- Highly trained and skilled staff and the rapid expansion of the dealer footprint contribute towards creating lifetime customer loyalty
- Impressive sales growth attributed to targeted product approach
JOHANNESBURG – The Aspire nameplate has been a symbol of premium sportiness and technology across some of Mitsubishi’s most successful markets, including Australia. Mitsubishi Motors South Africa (MMSA), with its aggressive product offensive for 2022, is keeping to its promise of launching its own Aspire derivatives across its entire passenger vehicle line-up, the first being two Pajero Sport Aspire models.
This brings the total Pajero Sport model count to five.
Says Jeffrey Allison, General Manager: Marketing at MMSA: “Since we first introduced the current-generation Pajero Sport in 2020 and subsequently added the range-topping Exceed to the line-up, the Pajero Sport has proven to have great aspirational value. In fact, most recently it won acclaim in the 2021 CAR Magazine Top 12 Best Buy Awards by walking off with the silverware in the highly competitive Large SUV/Crossover category. The limited-edition Aspire models will further cement Mitsubishi’s position as the family vehicle of choice for the SA consumer
“Available in both 4×2 and 4×4 guise, Aspire derivatives cater for customers who desire the traditional capability, versatility, durability and comfort of the Pajero Sport, but who also want to make a bold statement and stand out from the crowd.”
A standout feature of the Pajero Sport is its Dynamic Shield front grille, giving it a stylish and modern appearance. This is complemented by strong yet flowing lines, rugged and durable finishes and an unmistakable SUV character that demands attention on the road.
In order to set Aspire models apart from the rest of the Pajero Sport range, add to their desirability, and emphasise their exclusivity, they are only available in Jet Black or White Diamond, with a two-tone roof. Black roof rails, a black front grille and 18-inch alloy wheels – also in black – complete the exclusive look.
As with the existing models, Aspire derivatives are powered by Mitsubishi’s 2.4L MIVEC four-cylinder intercooled turbodiesel engine. With 133 kW and 430 Nm of peak torque on tap, it drives the wheels through an advanced eight-speed automatic transmission. This pairing provides smooth acceleration and low-rpm, high-speed cruising that enhances driving efficiency.
The 4×4 Aspire features Mitsubishi’s Super Select 4WD-II system, which delivers consistent performance in the most challenging driving conditions and over the most rugged terrain. Four selectable off-road modes – Gravel, Mud/Snow, Sand or Rock – ensure optimal engine output, transmission settings and braking for superior traction control over challenging surface conditions.
The seven-seater cabin of the Aspire models – and indeed the rest of the range – smacks of comfort and luxury. Key features include black leather seats, power slide and reclining function for the driver’s seat, newly added power lumbar support, electric windows all round with one-touch auto up/down function, and dual-zone climate control with a rear ventilation duct for the second row of seats.
A multi-function leather-clad steering wheel places audio and cruise control settings at the driver’s fingertips, while the full-colour digital instrument display ensures visibility of all relevant information.
The Pajero Sport also offers Bluetooth connectivity with hands-free voice control, coupled to Mitsubishi’s advanced smartphone-link display audio (SDA) connected to a large eight-inch touch screen. All models have additional USB and accessory sockets (dual USB for the rear passengers) and a 220 V AC 150-Watt power plug.
New Aspire models boast the same impressive safety credentials as the rest of the Pajero Sport line-up, starting with Mitsubishi’s RISE (Reinforced Impact Safety Evolution) body construction.
Occupant safety is ensured through seven airbags and ISOFIX child seat anchors. Active safety features include active stability and traction control (ASTC), an anti-lock braking system (ABS), electronic brake-force distribution (EBD), and an emergency brake assist system (BAS).
The safety package is rounded off with hill-start assist (HAS), trailer stability assist, auto levelling dusk-sensing LED headlights, front foglamps, daytime running lights, rain-sensing windscreen wipers, rear park distance control and a rear-view camera for safer and easier parking. The 4×4 derivative adds hill descent control to the mix.
Warranty and service
All Mitsubishi Pajero Sport models have a three-year/100 000 km manufacturer’s warranty, a five-year/90 000 km service plan and five-year roadside assistance. Service intervals are set at every 10 000 km.
”MMSA announced in January this year that the Aspire nameplate will be introduced across the Mitsubishi range. The launch of the two limited edition Aspire models within the Pajero Sport line-up brings a new level of exclusivity to discerning customers wanting to buy into the legendary Mitsubishi way of life, and who don’t shy away from making bold choices in order to achieve their aspirations. It marks the next step in an extremely compelling product offensive in 2022 where we look to enhance our entire model range. Watch this space because there’s plenty more to come,” Allison concludes.
|Pajero Sport 2.4L DI-DC 8AT (2WD)||R 654 995|
|Pajero Sport 2.4L DI-DC 8AT (2WD) Aspire||R 674 995|
|Pajero Sport 2.4L DI-DC 8AT (4WD)||R 704 995|
|Pajero Sport 2.4L DI-DC 8AT (4WD) Aspire||R 724 995|
|Pajero Sport 2.4L DI-DC 8AT (4WD) Exceed||R 739 995|