Mitsubishi Motors SA rewarded for exceptional after sales performance

  • Mitsubishi Motors SA has been recognised for exceptional aftersales performance for the third consecutive year.
  • Mitsubishi are on the brink of an extensive product rollout over the next 12 months.
  • Thanks to a close collaboration with its dealer network MMSA have been able to excel at customer satisfaction throughout the consumer life cycle.

JOHANNESBURG – In the last five years Mitsubishi Motors South Africa (MMSA) have put a tremendous amount of effort into ensuring that their customer service, customer retention and positive brand image have been improved from their already high levels.

The result is that MMSA has been recognised as one of the star performers by Mitsubishi Motors Middle East & Africa (MMMEA) with a Platinum award, which is the highest award given to any distributor for the period under review. This accolade is awarded to countries competing in the parent company’s After Sales Business Excellence Program, which is conducted annually and represents service excellence by MMSA and its dealer network relative to other regions.

“Mitsubishi Motors SA aim to offer an extremely high-quality retail and ownership experience that dovetails perfectly with the premium and robust reputation that our range of vehicles are known for,” says Jeffrey Allison, General Manager: Marketing at Mitsubishi Motors South Africa (MMSA).

This latest achievement is a result of exceeding targets in After-Sales, which includes sub-categories such as Customer Satisfaction and Retention Improvement programs as well as Spare Parts and Accessory performance. The rewards process saw Mitsubishi Motors SA judged on a 1000-point system that is incredibly robust and sets the good apart from the great.

In 2021, in their first year of participation, MMSA achieved Bronze, this was followed by Gold in 2022 and now Platinum. Such rapid improvement in a short period of time is testament to MMSA’s approach to  ‘Lifetime Customer Loyalty’ and the extraordinary growth that MMSA has achieved over the last few years.

Consistently high levels of performance in key areas such as Business Revenue, Business Development, Customer Experience and Operational Excellence saw MMSA improve once again and walk away with the Platinum award in 2023.

“Mitsubishi Motors SA’s strategy for continuous improvement includes high levels of Dealer Operating Standards within the dealer network and empowering them continue to deliver on high CSI standards. Our continual improvement in the last three years is testament to the collective effort of our Aftersales staff and the dealer network who truly embody the spirit of continuous improvement,” says Steven Terblans, General Manager: Aftersales at Mitsubishi Motors South Africa (MMSA). 

Mitsubishi are entering an extremely exciting phase. The all-new Outlander has just been launched in South Africa and locally Mitsubishi are on the brink of an extensive product rollout that will see the brand refresh their entire line up in the next 12 months.

“Despite this latest achievement MMSA will most certainly not rest on our laurels and will continue to innovate in order to give our customers the best possible experience when interacting with our brand while offering them an extremely competitive product line-up,” concludes Allison.

Caption:

Left to right: Ms. Smitha Kamath – Data Analyst – MMMEA, Mr. Takahiro Moteki – General Manager Middle East, Africa & South Asia Division – MMC, Mr. Peter Frangos – General Manager – After Sales Marketing – MMMEA, Mr. Yano Yutaka – President MMMEA, Steven Terblans – General Manager Aftersales – MMSA, Nic Campbell – General Manager Sales – MMSA, Jeffrey Allison – General Manager Marketing – MMSA. 

Mitsubishi Motors to Reveal the All-New Triton in Thailand on July 26

Tokyo, June 21, 2023 – Mitsubishi Motors will hold the world premiere of the fully redesigned Triton1 one-ton bakkie in Thailand on July 26. 

The Triton is Mitsubishi Motors’ global strategic model that has been well-received in the ASEAN region, Oceania, Latin America, the Middle East, Africa and other markets for its durability, robustness and drivability, as well as comfort and ride quality required for private use.

The all-new Triton – the sixth generation of Mitsubishi Motors’ midsize bakkie – is updated with a beefed-up body and a powerful, horizontally-themed styling. At the front, the combination of daytime running lights resembling the sharp gaze of a hawk and a set of three dimensional headlights below emphasizes the impressive presence and robustness of the new model.

“I know that current as well as new fans will show an overwhelming interest in our all-new Triton bakkie, which will strengthen MMSA’s lifestyle attraction – stay tuned for more exciting news” says Jeffrey Allison, General Manager: Marketing at Mitsubishi Motors South Africa (MMSA).

“The all-new Triton has been completely reimagined under the design concept Beast Mode, or audacious and daring,” said Seiji Watanabe, division general manager of design, Mitsubishi Motors. “While expressing the toughness and powerfulness expected of a pickup truck, the all-new Triton combines agility with the brand’s robust design to create an imposing look. Tough and reliable, the all-new Triton will make customers want to go on any adventure. Please look forward to seeing it in full this July.”

A video that takes a behind-the-scenes look at the development of the all-new Triton and a video message from the designer are now available on Mitsubishi Motors’ special website.

Special website for the all-new Triton:

Visit Website

The all-new Triton design teaser: 

The all-new Triton announcement teaser:

Outlander hits the road in SA

Outlander hits the road in SA

  • The all-new Outlander is a fitting flagship to the Mitsubishi range.
  • The all-new Mitsubishi Outlander represents a new benchmark in interior functionality and comfort.
  • To date, the Outlander has won awards in every market that it has been launched.

JOHANNESBURG – The all-new Mitsubishi Outlander is ready to wow South Africans as it goes on sale with its combination of modern interior and exterior design, the best in all-wheel drive technologies and convenient seating for seven occupants as it takes up the position of flagship of the Mitsubishi range.

Reimagined and reinvented in every way and the best equipped, the Outlander is without a doubt the most thoughtfully engineered vehicle that Mitsubishi has ever developed and represents a new era for the iconic Japanese brand.

The Outlander is based on an all-new platform which has facilitated the inclusion of a variety of new technologies, including the latest generation four-wheel drive systems, the ability to accept a hybrid drivetrain as well as improvements in quality in every area.

“With cutting edge features, improved quality and rally bred performance built into its DNA, the bigger bolder, next generation Outlander is nothing short of revolutionary for our iconic brand,” says Jeffrey Allison, General Manager: Marketing at Mitsubishi Motors South Africa (MMSA).

Since its global launch the all-new Outlander has received a wide variety of awards including the 2022 iF design award, the 2022 Australian Good Design Award, a five star rating in the Japan New Car Assessment Program, Technology Car of the Year in the 2021-2022 Japan Car of the Year awards and most recently Money’s Best for safety award in the Plug-In Hybrid SUV category and it is now ready to make its impact on Africa.

The culmination of a new design language

The all-new Outlander features a bold exterior design based on the Japanese product concept of I-Fu-Do-Do, which translates into authentic and majestic. The exterior is characterised by thick, horizontal proportions which along with jet tail fin pillars inspired by the vertical tail of airplanes, result in a bold, fixating presence.

When viewed from the front a modern design that incorporates Mitsubishi’s Dynamic Shield creates a substantial presence that is accentuated by LED front fog lamps, LED sequential turn signals and daytime running lights as well as a front skid plate. This theme is continued at the rear thanks to a similar skid plate, rear spoiler and LED high-mounted brake light. 20-inch alloy wheels and silver roof rails are the cherry on top of a vehicle that is sure to turn heads.

The go to match the show

The all-new Outlander is fitted with Mitsubishi’s latest generation 2.5-litre Duel VVT DOHC engine that utilises Direct-Injection to produce an exhilarating 135kW at 6 000rpm and 245Nm at 3 600rpm.

This engine is coupled to a simulated eight-speed CVT transmission that delivers effortless acceleration from any speed, slicker gear changes and a refined driving experience. Drivers are able to tailor their experience via a variety of drive modes labelled Eco, Normal, Tarmac, Gravel, Snow and Mud which alter parameters including throttle sensitivity, shift patterns and the AWD system and ensure power delivery in the safest, most efficient manner.

“The improved levels of engine power and torque as well as revised gearbox software tuning have resulted in an engine and gearbox package that work in harmony to create a driving experience that leaves nothing to be desired,” adds Allison.

Designed to always keep the engine in the sweet spot, the CVT also ensures improved fuel efficiency and lower emissions, with the Outlander, which is fitted with a 55-litre fuel tank, using just 8,1 litres per 100km on the combined cycle.

In addition to its modern design the Outlander lives up to the legendary off-road pedigree that Mitsubishi models are known for thanks to 210mm of ground clearance and the addition of Super All-Wheel Control (S-AWC). This innovative electronically controlled AWD system uses intuitive sensors to maximise vehicle control, distributing power to all four wheels, the system offers drivers six drive modes with also which to adjust the electronically controlled four-wheel drive system, allowing the driver to find the perfect balance of economy and performance according to their particular needs or terrain. S-AWC supplies optimal torque to the rear wheels when necessary for enhanced traction, stability and control. The system also works seamlessly with Active Yaw Control, which controls the braking and distribution of torque between left and right wheels for enhanced safety and traction in tricky driving conditions.

Unrivalled interior functionality and comfort

The cabin of the all-new Outlander oozes luxury and comfort thanks to the utilisation of soft touch surfaces and premium materials. Features such as quilted leather door inserts, a black headliner and pillars convincingly elevate the premium interior offering. The leather wrapped four-spoke steering wheel is tilt and telescopic adjustable and is home to cruise control buttons and paddle shifters.

The interior user experience features the latest in technology displayed onto a 12,3-inch Digital Driver Display which is flanked by an eight-inch Smartphone-link display on GLS models or a nine-inch Smartphone-Link Display Audio display with navigation on Aspire models. Both systems incorporate Apple CarPlay and Android Auto smartphone mirroring functionality. A six-speaker sound system and three-zone automatic climate control ensure passenger comfort and entertainment.

The Outlanders exterior length translates into an exceptionally spacious interior that has also been well packaged to take maximum advantage of that available space. The interior layout offers multiple configurations for any and every loading need thanks to 60/40 split rear seats with flat-folding function via a one-touch folding lever and flat-folding rear seats.

The all-new Outlander leaves nothing to be desired

GLS models of the all-new Outlander feature an extremely high level of standard specification which includes highlights such as a keyless operation system with engine switch, front and rear park distance control, a rear-view camera, heated synthetic leather seats with suede combination and an automatic tailgate.

Aspire models gain leather seats, an eight-way power adjustable, power lumbar support and memory function driver’s seat, a power sliding panoramic sunroof.

“Mitsubishi Motors’ safety concept underpinned the product development with the aim of promoting a mobility society with zero traffic accidents, with the company fully committed to developing and implementing active and passive safety technologies and protection,” adds Allison.

Featuring Mitsubishi Motor’s RISE (Reinforced Impact Safety Evolution) body, the all-new Outlander incorporates ultra-high tensile strength steel around the passenger compartment which is bolstered by a combination of a high impact-absorbing front body structure and a high-durability, low deformation passenger compartment structure. Seven SRS airbags are standard fitment on all models.

In addition, all Outlander models are fitted with ABS brakes, Electronic Brake-force Distribution, Emergency Stop signal System, Hill Start Assist and Hill Decent Control as well as Active Stability and Traction Control.

Active safety technology includes a variety of advanced driver assistance features such as dusk Sensing LED headlights that automatically altering the illumination range and brightness of the headlights.

“The all-new Outlander is a fitting flagship for the local Mitsubishi range and the design and quality give customers an idea of what to expect as Mitsubishi South Africa prepares to refresh their entire model range over the next 12 months,”  concludes Allison.

Model range and pricing

Mitsubishi Outlander GLS:            R729 995

Mitsubishi Outlander Aspire:         R759 995

Warranty and service plan information

Manufacturer’s Warranty: 3 year/ 100 000km. Road Side Assistance: 5 year Unlimited Mileage. Service Plan: 5 year/ 90 000km. Service intervals: Every 15 000km

Mitsubishi will also make a number of accessory packages available, including a body kit that will allow customers to personalise and equip the Outlander to their taste and needs with parts that feature the same fit and finish as factory fitted components.

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