Mitsubishi Motors SA rewards exemplary performance by dealer network and staff

  • ongoing success.
  • Three Mitsubishi service advisors were ranked the highest in a nationwide survey.
  • Mitsubishi Motors East London clinched the overall 2023 Mitsubishi Dealer of the Year award.

JOHANNESBURG – Mitsubishi Motors East London has clinched the brand’s 2023 Dealer of The Year award in a tightly contested competition. The Dealer of the Year is crowned following an extensive and continuous evaluation process that measures all aspects of dealership performance.

The evaluation process takes into account sales volumes, sales volumes compared to targets, parts purchases compared to targets as well as overall after sales scores.

Dealer categories are determined by location and area of responsibility. Mitsubishi Motors East London walked away with the victory in the B category and as overall dealer of the year, while A category honours went to Mitsubishi Motors Melrose. Mitsubishi Motors Empangeni walked away with the laurels in Category C.

“Dealership excellence is not achieved by individual results but by the combination of working together as a team. The winning dealers have excelled in all aspects of dealership life and above our expectations,” says Thato Magasa, Managing Director of MMSA.

Mitsubishi Motors South Africa have put a lot of effort into improving their relationship with their dealer network and also giving them the tools to perform at their best.

Testament to the great relationship between Mitsubishi Motors South Africa and its dealer network is the fact that they were awarded Gold at the recent NADA DSI awards once again.

“In the sales categories we have succeeded in all aspects of our business and it gives us great pleasure to honour the dealers who achieved the highest overall volume in their categories as well as the teams who have achieved the highest percentage to target,” says Jeffrey Allison, General Manager: Marketing at Mitsubishi Motors South Africa (MMSA).

In the after sales categories the top performing dealers achieved excellent results in the annual Mitsubishi Motors Service Dealer of the Year Program by consistently delivering record high monthly CSI results, always developing their staff, achieving excellent warranty performance results and campaign completion rates among a variety of measurables.

For the first time Mitsubishi Motors SA participated in the International Competitive CSI Survey conducted by Kantar across the entire local motor industry. Mitsubishi Motors SA was ranked first in SA thanks to contributions from frontline staff at dealerships.

“After sales staff are the people who ensure excellence is not only exemplified in our vehicles, but how we treat you when the car is sold. The best three service advisors scored the highest across all South African dealers as well as in Mitsubishi Motors SA’s own local CSI program for the past year as voted for by our customers and we second that,” says Steven Terblans, General Manager: Aftersales at Mitsubishi Motors South Africa (MMSA).

Diamond Service Awards for National & International CSI were awarded to Tanika Knoetze from Mitsubishi Motors East London, JJ Smit from Mitsubishi Motor Paarden Eiland and Deon Nieuwenhuis from Mitsubishi Motors Menlyn.

Mitsubishi Motors SA’s efforts in improving customer service, customer retention and positive brand image were recognised by Mitsubishi Motors Middle East & Africa (MMMEA) with a Platinum award recently. This accolade was awarded upon completion of the parent company’s After Sales Business Excellence Program, which is conducted annually and represents service excellence by MMSA and its dealer network relative to other regions.

“Our regional partners have become a pivotal role player in our overall success and the region has increased their sales volume by 38% year on year. For the first time Mitsubishi are also honouring our top performing regional partners as part of our dealer of the year awards,” says Allison.

The Regional Distributor sales dealer of the year went to Mozambique for volume and Zambia for percentage to target.

Industry stalwart Reiner Stuck who passed away earlier this year was honoured with a lifetime achievement award for his contribution to the growth of the Mitsubishi brand and his enthusiastic involvement on the Mitsubishi dealer council for many years.

Mitsubishi Motors South Africa has already launched a variety of new and special edition models this year including the next generation Outlander, Eclipse Ralliart, Triton AT35 and Athlete and Pajero Sport Shogun.

“Our product rollout will continue as the entire product offering is refreshed in coming months and we look forward to working with our dealer network in launching these exciting new products. Our dealer network is critical to the ongoing success of the brand in South Africa, and we thank them for the investment, dedication and effort that they put into maintaining the Mitsubishi brand values and customer relationships in South Africa,” concluded Magasa.

Dealer of the Year awards:

Sales Volume

  • C-sized dealers – Mitsubishi Motors Pietermaritzburg
  • B-sized dealers – Mitsubishi Motors East London
  • A-sized dealers – Mitsubishi Motors Boksburg

Sales percentage to target

  • C-sized dealers – Mitsubishi Motors Empangeni
  • B-sized dealers – Mitsubishi Motors Zambezi
  • A-sized dealers –  Mitsubishi Motors The Glen

Parts

  • C-sized dealers – Mitsubishi Motors Vereeniging
  • B-sized dealers – Mitsubishi Motors Ballito
  • A-sized dealers – Mitsubishi Motors Port Elizabeth

Service Advisor

  • Tanika Knoetze – Mitsubishi Motors East London
  • JJ Smit – Mitsubishi Motors Paarden Eiland
  • Deon Nieuwenhuis – Mitsubishi Motors Menlyn

Aftersales

  • C-sized dealers – Mitsubishi Motors Pietermaritzburg
  • B-sized dealers – Mitsubishi Motors East London
  • A-sized dealers – Mitsubishi Motors Port Elizabeth

Sales Executive

  • Thulani Sibiya – Mitsubishi Motors Empangeni
  • Sipho Makuliwe – Mitsubishi Motors East London
  • Neil Muller – Mitsubishi Motors Boksburg
  • Gavin Cherry – Mitsubishi Motors Port Elizabeth

DOTY Category

  • C-sized dealers – Mitsubishi Motors Empangeni
  • B-sized dealers – Mitsubishi Motors East London
  • A-sized dealers – Mitsubishi Motors Melrose

Regional Distributor Sales Dealer of the year

Volume – Mitsubishi Motors Mozambique

Percentage to target – Mitsubishi Motors Zambia

Overall Dealer of the year

  • Mitsubishi Motors East London

Mitsubishi Motors SA continues excellent performance

  • Mitsubishi Motors SA has received Gold status in the NADA DSI survey for the third year running.
  • The ongoing good performance is testament to a healthy relationship with its dealer network.
  • Mitsubishi Motors outperformed the industry average considerably and was ranked highly in a variety of the survey categories.

JOHANNESBURG – Mitsubishi Motors South Africa (MMSA) achieved an excellent result in the latest National Automotive Dealer Association (NADA) Dealer Satisfaction Index, with a Gold status award for the third year running.

NADA has measured dealer’s satisfaction with their various automotive brands annually since 1996. A total of 34 independently researched brands participated in the 2023 NADA DSI survey which is conducted by the appointed research company Lightstone. The survey is conducted over 14 categories.

A total of 1 362 responses were received, 1181 of these were received from passenger or light commercial dealerships. The survey evaluates aspects such as dealer satisfaction, communication & relationships, vehicle range and vehicle distribution amongst others.

Mitsubishi achieved Gold status for the third year running with a score of 79,8 percent, outperforming the industry average of 76,4% considerably.

“The responses from our dealer network that participated in the survey are used to gauge our performance and are testament to the great relationship we have with our dealers across all aspects of the business,” says Jeffrey Allison, General Manager Marketing for Mitsubishi Motor South Africa.

Mitsubishi dealers ranked the brand highly in a variety of the measured categories including parts availability and technical training for dealer staff while Mitsubishi was also one of the best performers in the franchise compliance category.

“The NADA DSI awards are a great tool in highlighting where we can improve and refine our business operation to the advantage of our dealer network and ultimately our customers,” adds Allison.

Mitsubishi Motors South Africa have initiated a number of key strategic programs with the aim of improving all aspects of their business, including a recently launched fleet program to improve their value proposition for their dealer network and customers alike. The brand has also focused on improving their in-store experience through a reformed frontline staff learning and development program.

In 2023 we have both expanded and strengthened our dealer network and have put an immense amount of effort into ensuring that our dealers have a steady supply of the latest Mitsubishi products to offer customers. This will be bolstered as we completely refresh our line up with a number of exciting models over the next 12 months,” concludes Allison.

ENDS

Caption:

Left to right: L-R – Ghana Msibi (CEO WesBank), Steven Terblans (General Manager Aftersales – MMSA), Nic Campbell (General Manager Sales – MMSA), Ryan Seele (NADA)

Mitsubishi Xpander drives vital business goals for Basadi Automotive Group

  • Mitsubishi Motors South Africa are empowering the Basadi Automotive group with an all-new Mitsubishi Xpander.
  • Mitsubishi Motors are proud to assist an up and coming business partner with the tools needed to excel in the motor industry.
  • The versatility of the seven-seater Mitsubishi Xpander knows no boundaries.

JOHANNESBURG – Mitsubishi Motors South Africa have bolstered their partnership with the Basadi Automotive Group through the sponsorship of a Mitsubishi Xpander.

The keys to the branded Mitsubishi Xpander were handed over to Basadi Automotive Group founder Josephine Malakoane at Mitsubishi Bedfordview.

Basadi Automotive Group was established by Josephine Malakoane in 2018 and is 100 percent black female owned. The company specialises in vehicle transfers, vehicle carrier movements, de-fleet inspections and collections as well as new vehicle deliveries nationwide.

“Mitsubishi Motors SA has an existing partnership with Basadi Automotive Group through the Motus Enterprise and Supplier Development programme and we are delighted to help them take their business to the next level with the sponsorship of a Mitsubishi Xpander,” says Jeffrey Allison, General Manager: Marketing at Mitsubishi Motors South Africa (MMSA).

The Mitsubishi Xpander’s combination of the versatility and practicality of a multipurpose vehicle thanks to its seven-seater capability combined with the rugged and sporty looks of an SUV make it perfectly suited to the needs of the Basadi group who will use the vehicle to transport drivers between vehicle collection points as part of Basadi Automotive Groups vehicle ferrying service.

“We previously relied on e-hailing services to move our drivers between vehicle drop off and collection points so the Mitsubishi Xpander is going to make a massive difference in our business operationally as it will allow us to be independent and more efficient in our daily operations,” explains Malakoane.

“The Xpander is perfect for our needs, it is spacious and comfortably accommodates seven adults, while it is also fuel efficient which is always a consideration in a business that does a lot of travelling. In addition the SUV styling of the Xpander means that we can travel in style without being mistaken for a minibus taxi,” adds Malakoane.

The Mitsubishi Xpander will be branded in Basadi Automotive livery which will also allow the vehicle to act as a moving billboard as it travels to dealerships and stock yards around the country.

“Mitsubishi Motors pride ourselves in developing long standing relationships, both with our customers, many of whom are loyal to the brand thanks to our reputation for reliability and durability as well as with our suppliers and partners. We are honoured to assist Basadi Automotive Group with the sponsorship of a vehicle and hope that it will allow them to serve our needs better, grow their business and be the start of a long and fruitful relationship,” says Allison.

The Mitsubishi Xpander is one of the top selling models in the Mitsubishi range thanks to its unique combination of practicality, SUV styling and a powerful yet fuel efficient engine.

The flexible seating of the Mitsubishi Xpander can be configured to suit a variety of needs. The second and third rows feature a 60/40 split, while the seats of the third row can be folded completely flat and stowed to create additional space in the cargo area.

Occupant comfort is guaranteed thanks to air-conditioning with a manual rear overhead cooler, electric windows all round, a USB port in the front, 120W power sockets to supply each row of seating and clever storage compartments under the seats to keep personal items out of the way but within reach.

Driver comfort is ensured thanks to a tilt and telescopic multifunction steering wheel that features Bluetooth and hands-free communication as well as a multimedia system that features Apple CarPlay and Android Auto functionality and a rear-view camera.

Powering the Xpander is a 1.5-litre DOHC 16-valve engine that features Mitsubishi’s Intelligent Innovative Valve Timing Lift Control (MIVEC) system and Electronically Controlled multipoint fuel injection, resulting in a peak output of 77kW at 6 000r/min and 141Nm at 4 000r/min.

Despite its formidable performance the Xpander will use just 6,7 litres/100km in manual guise and 7,0 litres/100km when paired with an automatic transmission.

Bolstering its people carrying status is the fitment of a variety of safety features as standard. The Xpander is built around an advanced all-direction collision reinforced impact safety evolution (RISE) body construction which incorporates side impact bars and an impact-absorbing structure at the front of the vehicle. Airbags for the driver and front passenger, seatbelt pre-tensioners with force limiters, ABS with EBD and Isofix child seat mounting points are in place to keep all occupants safe.

Mitsubishi Motors SA rewarded for exceptional after sales performance

  • Mitsubishi Motors SA has been recognised for exceptional aftersales performance for the third consecutive year.
  • Mitsubishi are on the brink of an extensive product rollout over the next 12 months.
  • Thanks to a close collaboration with its dealer network MMSA have been able to excel at customer satisfaction throughout the consumer life cycle.

JOHANNESBURG – In the last five years Mitsubishi Motors South Africa (MMSA) have put a tremendous amount of effort into ensuring that their customer service, customer retention and positive brand image have been improved from their already high levels.

The result is that MMSA has been recognised as one of the star performers by Mitsubishi Motors Middle East & Africa (MMMEA) with a Platinum award, which is the highest award given to any distributor for the period under review. This accolade is awarded to countries competing in the parent company’s After Sales Business Excellence Program, which is conducted annually and represents service excellence by MMSA and its dealer network relative to other regions.

“Mitsubishi Motors SA aim to offer an extremely high-quality retail and ownership experience that dovetails perfectly with the premium and robust reputation that our range of vehicles are known for,” says Jeffrey Allison, General Manager: Marketing at Mitsubishi Motors South Africa (MMSA).

This latest achievement is a result of exceeding targets in After-Sales, which includes sub-categories such as Customer Satisfaction and Retention Improvement programs as well as Spare Parts and Accessory performance. The rewards process saw Mitsubishi Motors SA judged on a 1000-point system that is incredibly robust and sets the good apart from the great.

In 2021, in their first year of participation, MMSA achieved Bronze, this was followed by Gold in 2022 and now Platinum. Such rapid improvement in a short period of time is testament to MMSA’s approach to  ‘Lifetime Customer Loyalty’ and the extraordinary growth that MMSA has achieved over the last few years.

Consistently high levels of performance in key areas such as Business Revenue, Business Development, Customer Experience and Operational Excellence saw MMSA improve once again and walk away with the Platinum award in 2023.

“Mitsubishi Motors SA’s strategy for continuous improvement includes high levels of Dealer Operating Standards within the dealer network and empowering them continue to deliver on high CSI standards. Our continual improvement in the last three years is testament to the collective effort of our Aftersales staff and the dealer network who truly embody the spirit of continuous improvement,” says Steven Terblans, General Manager: Aftersales at Mitsubishi Motors South Africa (MMSA). 

Mitsubishi are entering an extremely exciting phase. The all-new Outlander has just been launched in South Africa and locally Mitsubishi are on the brink of an extensive product rollout that will see the brand refresh their entire line up in the next 12 months.

“Despite this latest achievement MMSA will most certainly not rest on our laurels and will continue to innovate in order to give our customers the best possible experience when interacting with our brand while offering them an extremely competitive product line-up,” concludes Allison.

Caption:

Left to right: Ms. Smitha Kamath – Data Analyst – MMMEA, Mr. Takahiro Moteki – General Manager Middle East, Africa & South Asia Division – MMC, Mr. Peter Frangos – General Manager – After Sales Marketing – MMMEA, Mr. Yano Yutaka – President MMMEA, Steven Terblans – General Manager Aftersales – MMSA, Nic Campbell – General Manager Sales – MMSA, Jeffrey Allison – General Manager Marketing – MMSA. 

Mitsubishi Motors to Reveal the All-New Triton in Thailand on July 26

Tokyo, June 21, 2023 – Mitsubishi Motors will hold the world premiere of the fully redesigned Triton1 one-ton bakkie in Thailand on July 26. 

The Triton is Mitsubishi Motors’ global strategic model that has been well-received in the ASEAN region, Oceania, Latin America, the Middle East, Africa and other markets for its durability, robustness and drivability, as well as comfort and ride quality required for private use.

The all-new Triton – the sixth generation of Mitsubishi Motors’ midsize bakkie – is updated with a beefed-up body and a powerful, horizontally-themed styling. At the front, the combination of daytime running lights resembling the sharp gaze of a hawk and a set of three dimensional headlights below emphasizes the impressive presence and robustness of the new model.

“I know that current as well as new fans will show an overwhelming interest in our all-new Triton bakkie, which will strengthen MMSA’s lifestyle attraction – stay tuned for more exciting news” says Jeffrey Allison, General Manager: Marketing at Mitsubishi Motors South Africa (MMSA).

“The all-new Triton has been completely reimagined under the design concept Beast Mode, or audacious and daring,” said Seiji Watanabe, division general manager of design, Mitsubishi Motors. “While expressing the toughness and powerfulness expected of a pickup truck, the all-new Triton combines agility with the brand’s robust design to create an imposing look. Tough and reliable, the all-new Triton will make customers want to go on any adventure. Please look forward to seeing it in full this July.”

A video that takes a behind-the-scenes look at the development of the all-new Triton and a video message from the designer are now available on Mitsubishi Motors’ special website.

Special website for the all-new Triton:

Visit Website

The all-new Triton design teaser: 

The all-new Triton announcement teaser:

Outlander hits the road in SA

Outlander hits the road in SA

  • The all-new Outlander is a fitting flagship to the Mitsubishi range.
  • The all-new Mitsubishi Outlander represents a new benchmark in interior functionality and comfort.
  • To date, the Outlander has won awards in every market that it has been launched.

JOHANNESBURG – The all-new Mitsubishi Outlander is ready to wow South Africans as it goes on sale with its combination of modern interior and exterior design, the best in all-wheel drive technologies and convenient seating for seven occupants as it takes up the position of flagship of the Mitsubishi range.

Reimagined and reinvented in every way and the best equipped, the Outlander is without a doubt the most thoughtfully engineered vehicle that Mitsubishi has ever developed and represents a new era for the iconic Japanese brand.

The Outlander is based on an all-new platform which has facilitated the inclusion of a variety of new technologies, including the latest generation four-wheel drive systems, the ability to accept a hybrid drivetrain as well as improvements in quality in every area.

“With cutting edge features, improved quality and rally bred performance built into its DNA, the bigger bolder, next generation Outlander is nothing short of revolutionary for our iconic brand,” says Jeffrey Allison, General Manager: Marketing at Mitsubishi Motors South Africa (MMSA).

Since its global launch the all-new Outlander has received a wide variety of awards including the 2022 iF design award, the 2022 Australian Good Design Award, a five star rating in the Japan New Car Assessment Program, Technology Car of the Year in the 2021-2022 Japan Car of the Year awards and most recently Money’s Best for safety award in the Plug-In Hybrid SUV category and it is now ready to make its impact on Africa.

The culmination of a new design language

The all-new Outlander features a bold exterior design based on the Japanese product concept of I-Fu-Do-Do, which translates into authentic and majestic. The exterior is characterised by thick, horizontal proportions which along with jet tail fin pillars inspired by the vertical tail of airplanes, result in a bold, fixating presence.

When viewed from the front a modern design that incorporates Mitsubishi’s Dynamic Shield creates a substantial presence that is accentuated by LED front fog lamps, LED sequential turn signals and daytime running lights as well as a front skid plate. This theme is continued at the rear thanks to a similar skid plate, rear spoiler and LED high-mounted brake light. 20-inch alloy wheels and silver roof rails are the cherry on top of a vehicle that is sure to turn heads.

The go to match the show

The all-new Outlander is fitted with Mitsubishi’s latest generation 2.5-litre Duel VVT DOHC engine that utilises Direct-Injection to produce an exhilarating 135kW at 6 000rpm and 245Nm at 3 600rpm.

This engine is coupled to a simulated eight-speed CVT transmission that delivers effortless acceleration from any speed, slicker gear changes and a refined driving experience. Drivers are able to tailor their experience via a variety of drive modes labelled Eco, Normal, Tarmac, Gravel, Snow and Mud which alter parameters including throttle sensitivity, shift patterns and the AWD system and ensure power delivery in the safest, most efficient manner.

“The improved levels of engine power and torque as well as revised gearbox software tuning have resulted in an engine and gearbox package that work in harmony to create a driving experience that leaves nothing to be desired,” adds Allison.

Designed to always keep the engine in the sweet spot, the CVT also ensures improved fuel efficiency and lower emissions, with the Outlander, which is fitted with a 55-litre fuel tank, using just 8,1 litres per 100km on the combined cycle.

In addition to its modern design the Outlander lives up to the legendary off-road pedigree that Mitsubishi models are known for thanks to 210mm of ground clearance and the addition of Super All-Wheel Control (S-AWC). This innovative electronically controlled AWD system uses intuitive sensors to maximise vehicle control, distributing power to all four wheels, the system offers drivers six drive modes with also which to adjust the electronically controlled four-wheel drive system, allowing the driver to find the perfect balance of economy and performance according to their particular needs or terrain. S-AWC supplies optimal torque to the rear wheels when necessary for enhanced traction, stability and control. The system also works seamlessly with Active Yaw Control, which controls the braking and distribution of torque between left and right wheels for enhanced safety and traction in tricky driving conditions.

Unrivalled interior functionality and comfort

The cabin of the all-new Outlander oozes luxury and comfort thanks to the utilisation of soft touch surfaces and premium materials. Features such as quilted leather door inserts, a black headliner and pillars convincingly elevate the premium interior offering. The leather wrapped four-spoke steering wheel is tilt and telescopic adjustable and is home to cruise control buttons and paddle shifters.

The interior user experience features the latest in technology displayed onto a 12,3-inch Digital Driver Display which is flanked by an eight-inch Smartphone-link display on GLS models or a nine-inch Smartphone-Link Display Audio display with navigation on Aspire models. Both systems incorporate Apple CarPlay and Android Auto smartphone mirroring functionality. A six-speaker sound system and three-zone automatic climate control ensure passenger comfort and entertainment.

The Outlanders exterior length translates into an exceptionally spacious interior that has also been well packaged to take maximum advantage of that available space. The interior layout offers multiple configurations for any and every loading need thanks to 60/40 split rear seats with flat-folding function via a one-touch folding lever and flat-folding rear seats.

The all-new Outlander leaves nothing to be desired

GLS models of the all-new Outlander feature an extremely high level of standard specification which includes highlights such as a keyless operation system with engine switch, front and rear park distance control, a rear-view camera, heated synthetic leather seats with suede combination and an automatic tailgate.

Aspire models gain leather seats, an eight-way power adjustable, power lumbar support and memory function driver’s seat, a power sliding panoramic sunroof.

“Mitsubishi Motors’ safety concept underpinned the product development with the aim of promoting a mobility society with zero traffic accidents, with the company fully committed to developing and implementing active and passive safety technologies and protection,” adds Allison.

Featuring Mitsubishi Motor’s RISE (Reinforced Impact Safety Evolution) body, the all-new Outlander incorporates ultra-high tensile strength steel around the passenger compartment which is bolstered by a combination of a high impact-absorbing front body structure and a high-durability, low deformation passenger compartment structure. Seven SRS airbags are standard fitment on all models.

In addition, all Outlander models are fitted with ABS brakes, Electronic Brake-force Distribution, Emergency Stop signal System, Hill Start Assist and Hill Decent Control as well as Active Stability and Traction Control.

Active safety technology includes a variety of advanced driver assistance features such as dusk Sensing LED headlights that automatically altering the illumination range and brightness of the headlights.

“The all-new Outlander is a fitting flagship for the local Mitsubishi range and the design and quality give customers an idea of what to expect as Mitsubishi South Africa prepares to refresh their entire model range over the next 12 months,”  concludes Allison.

Model range and pricing

Mitsubishi Outlander GLS:            R729 995

Mitsubishi Outlander Aspire:         R759 995

Warranty and service plan information

Manufacturer’s Warranty: 3 year/ 100 000km. Road Side Assistance: 5 year Unlimited Mileage. Service Plan: 5 year/ 90 000km. Service intervals: Every 15 000km

Mitsubishi will also make a number of accessory packages available, including a body kit that will allow customers to personalise and equip the Outlander to their taste and needs with parts that feature the same fit and finish as factory fitted components.

Mitsubishi drives towards growth

Mitsubishi drives towards growth

Mitsubishi Motors SA looks forward to continuing their growth momentum.

A variety of initiatives have been put in place to assist the Mitsubishi dealer network.

The brand will launch a number of new and updated models during 2023.

JOHANNESBURG – Mitsubishi Motors South Africa is looking ahead to a successful 2023 and have several strategies in place to take the brand to new heights. This includes a renewed focus on the dealer network and customers as well as the launch of a variety of new models, with the aim of increasing sales and market share. 

The continued success of the brand can be attributed to a rollout of new and updated models during 2022 including updates to the popular ASX, Pajero Sport Aspire, Xpander, Triton Heritage Edition as well as the rollout of single cab Triton models. This product offensive is set to continue into 2023 ensuring that the entire Mitsubishi range remains as fresh as possible. 

Globally, Mitsubishi’s current midterm plan focuses on steadily implementing structural reforms, enhancing growth and focusing on profitability with a target of selling 1.05 million cars during the 2022 financial year. 

Providing customers with reliable and attractive products by further advancing the genetic of 4WD and off-road performance which Mitsubishi vehicles are known for remains a key focus. 

A renewed focus on our dealer partners

Mitsubishi Motors South Africa remains committed to improving product competitiveness through product positioning and offering, will place renewed focus on building brand affinity and look forward to assisting their dealers by way of lead generation. 

“Mitsubishi understand that the dealer network is the heartbeat of the business and will be increasing the dealer network. A salesforce retention program is also in development to assist with attracting and retaining quality sales people,” says Jeffrey Allison, General Manager: Marketing at Mitsubishi Motors South Africa (MMSA). 

“In recognition of the significance of our dealer network we have improved the contribution to dealer income and strive to offer a stable and consistent stock supply across our range. As a celebration of our dealer network, we will re-introduce the dealer of the year and diamond club,” adds Allison. 

Plans for growth in a challenging environment

Mitsubishi Motors South Africa understand the importance of doing business with big business and are developing a commercial vehicle range as well as increasing throughput through cross border, fleet and rental channels. 

During 2022 Mitsubishi Motors South Africa retailed 4315 new models with the Pajero Sport, Triton and Xpander responsible for the bulk of those sales.  Mitsubishi believe that several trends will impact the new car market this year. Improvements in production output and lower logistics costs will most likely lead to an oversupply of vehicles in the SA market while rising fuel prices, increased raw material costs and current dollar strength will lead to increased vehicle prices. 

The rising cost of living is eroding middle class disposable income while low GDP growth will impact business to business buying power,” says Allison. In the regulatory environment automotive aftermarket guidelines, Financial Intelligence Centre changes as well as the move towards cleaner fuels and Euro 5 engines. 

A renewed focus on customers will see Mitsubishi Motors South Africa launch customer loyalty programs as well as a number of initiatives aimed at enhancing customer satisfaction. 

“Despite these challenges Mitsubishi Motors South Africa believe that there is still room for growth in the segments that we compete in and will continue to offer our customers the latest in terms of product, while sticking true to the values that make Mitsubishi products what they are,” concludes Allison

Mitsubishi Motors SA refreshes popular ASX range with the introduction of new specification levels

  • Two models with new ES specification level added to ASX line-up
  • One engine option and a choice of manual transmission or CV
  • TEnhanced value proposition with an extensive list of standard comfort and safety features from just R369 995
  • Additional top-of-the range Aspire model expected to arrive late March 2022

JOHANNESBURG – Mitsubishi Motors South Africa (MMSA) is making its range of sought-after vehicles accessible to a wider customer base with the introduction of a new ES specification level for the popular ASX. Slotting in below the two existing models, henceforth badged as LS variants, there are now two new ES derivatives in either manual or continuously variable transmission (CVT).

The ASX ES models cater to customers who put a high premium on value for money, but still demand a proven crossover SUV with the best possible combination of attractive design, advanced technology, spaciousness, fuel economy and competitive pricing.

“The ASX was first introduced in South Africa in 2011 and since its launch, over 9300 units have been sold in South Africa, making it the most successful model for the brand in the last decade. The ASX has also opened the Mitsubishi brand to younger families seeking access to the legendary Mitsubishi way of life. The addition of the two ES models with revised specification levels now places this lifestyle within reach of buyers for whom affordability is a greater consideration,” explains Jeffrey Allison, General Manager: Marketing at MMSA.

Apart from featuring the same powertrain combinations as the LS models, the ES additions to the range also boast the same striking exterior styling, spacious interior, upgraded seats and advanced mechanics.

Exterior

Key exterior features include LED headlights and LED daytime running lights (DRL), as well as LED fog lamps and electrically adjustable foldaway mirrors. At the rear, ES models have LED brake lights, LED taillights, LED reverse lights and a rear spoiler with a high-mounted stop lamp.

Interior

Standout interior features of ES-specced models include electric windows all round, fabric upholstery and manual air-conditioning. A radio/CD player is standard, while a touchscreen system with Apple CarPlay and Android Auto is available as an option. USB and accessory sockets are provided, as is Bluetooth connectivity with hands-free voice control. Driver comfort is enhanced by the inclusion of cruise control.
The rear seats have a 60:40 split, and boot space is a respectable 406 litres with all seats in place. However, this can be expanded to 1 206 litres with the rear seats folded down.

Performance

The new ES models use the same engine as their LS siblings, this being Mitsubishi’s 2.0L MIVEC aluminium powerplant, offering 110 kW at 6 000 r/min and peak torque of 197 Nm at 4 200 r/min.
As with the LS specification level, the ES is available with a five-speed manual transmission or CVT.
Mitsubishi’s INVECS-III six-step CVT offers a good combination of performance and fuel efficiency.
The ASX boasts a towing capacity of 1 260 kg (braked) for the manual transmission and 750 kg for the CVT (unbraked), making it a great getaway partner for families who seek adventure outside of the city.

Safety

As with all Mitsubishi products, safety features abound in ASX ES models. These include hill start assist (HSA) and active stability and traction control (ASTC), as well as anti-lock brakes (ABS) with brake assist (BAS) and electronic brake-force distribution (EBD).
Mitsubishi’s RISE (Reinforced Impact Safety Evolution) body construction, which provides superior all-direction collision safety design, is supplemented by side impact protection beams, a collapsible steering column, brake pedal recession protection and whiplash injury reduction seats to ensure optimal occupant safety. Driver, passenger and knee airbags as well as ISOFIX child seat anchor points are also standard as part of the package.
ASX ES models also boast rear park distance control and a keyless operating system with a unique smart key that works within a 70 cm radius from the vehicle for easy locking and unlocking. Once inside, the driver can start the engine with the simple touch of a button.

Warranty and service

The ASX range is covered by Mitsubishi’s three-year/100 000 km manufacturer warranty, a three-year /60 000 km service plan and three-year/unlimited mileage roadside assistance. Service intervals are set at 15 000 km or once a year.
“The ASX has proven itself to be a youthful, urbanised crossover SUV for those who appreciate quality, capability, practicality and versatility in a vehicle. With the introduction of the ES models, more South Africans will now be able to benefit from Mitsubishi’s impressive SUV heritage and unrivalled reputation, while enjoying enhanced affordability and value for money,” added Allison.
“Following the 2021 introduction of the Xpander, this is the next step in MMSA’s strategy to bring the brand to more local buyers by offering a wider range. It also marks the beginning of an extremely compelling product offensive in 2022 where we look to enhance our entire model range.”
MMSA has also confirmed the expected arrival of the limited edition ASX Aspire, which will feature refreshed exterior and interior styling.
”The Aspire nomenclature will be introduced across the Mitsubishi passenger vehicle range and will complement the Exceed derivatives. Aspire models will, however, be focused more on technology and styling enhancements,” Allison concluded.

Pricing

ASX 2.0 ES ManualR 369 995
ASX 2.0 ES CVTR 389 995
ASX 2.0 LS ManualR 419 995
ASX 2.0 LS CVTR 439 995

Mitsubishi Outlander PHEV continues to rake in awards

  • The Mitsubishi Outlander PHEV has received a number of additional awards.
  • To date the Outlander PHEV has won awards in all markets in which it has been launched.
  • The Outlander is due to be launched in South Africa in 2023.

JOHANNESBURG – The Outlander, which is due to be launched in South Africa in 2023, continues to add to its long list of awards in markets across the world.

The latest accolade saw the Outlander PHEV win the Clean Car PHEV category in the New Zealand Car of the Year competition.

Mitsubishi Outlander award winner

2023 Family Green Car of the Year and top segment performer as part of the Green Car Journals 2023 Green Car Awards. 

In Japan, the Outlander PHEV managed to secure first place in the PHEV sales race, with 10 749 units sold in the first half of 2022.

2022 iF Design Award 2022 

Technology Car of the Year in the 2021-2022 Japanese Car of the Year competition thanks to its innovative technologies, eco-friendliness and safety credentials.

2022 Australian Good Design Award in the Product Design.

Five Star Award in the Vehicle Safety Performance 2021 car assessment by Japan New Car Assessment Program.

The Mitsubishi Outlander PHEV offers a clean and fully electric range of up to 60 kilometres, the ease of refuelling and convenience of a petrol engine, unique styling and three rows of seats.

“We feel that the award winning Mitsubishi Outlander PHEV is the perfect first step in cleaner motoring, without any of the drawbacks of a fully electric vehicle, while still maintaining the legendary Mitsubishi reliability, styling and capability,” says Jeffrey Allison, General Manager: Marketing at Mitsubishi Motors South Africa (MMSA).

The Outlander combines the efficiency of an electric vehicle with the utility of a crossover and the surefootedness that the standard Super All-Wheel Control (S-AWC) all-wheel drive system offers. This system utilises the PHEV’s unique twin electric motor configuration to allow for maximum performance and superior traction and safety across all road conditions.

“The Outlander brings together a modern design, the best in all-wheel drive technologies and convenient seating arrangement for seven passengers in three rows and we believe that this model range will be a fitting flagship when it is launched locally in 2023,” concludes Allison.

First Mitsubishi Triton Heritage Edition finds owner

L-R – Thato Magasa (Managing Director for Mitsubishi Motors SA); Dr Mathews Phosa.

  1. The first Mitsubishi Triton Heritage Edition has been delivered to its owner.
  2. This special edition model is limited to 50 units.
  3. The Mitsubishi Triton Heritage Edition provide owners with exclusive experiences.

JOHANNESBURG – The very first production version of the Mitsubishi Triton Heritage Edition has been handed over to its new owner, Dr Matthews Phosa, an avid game breeder from the Nelspruit area.

“It is an honour to hand over the keys of the first Mitsubishi Triton Heritage Edition to a person that has played such a big part in South Africa’s heritage and who will use the vehicle to protect our heritage with his successful game breeding operation,” says Thato Magasa, Managing Director: Mitsubishi Motors South Africa (MMSA).

The physical hand over took place at Mitsubishi Sandton where Dr Phosa also received the limited edition owners case that contains a number of unique offerings and experiences reserved for the 50 Triton Heritage Edition owners.

The Triton Heritage Edition model was announced during heritage month and saw a number of special features added to the top of the range double cab 4×4.

This special edition is limited to 50 units, all of which are individually numbered and the purchase also includes a number of exclusive experiences at no additional charge.

The exterior of Heritage Edition model has been enhanced by a variety of black trim pieces including blacked out lower scuff plate, grille, wheel arch cladding and roof bars. The front fenders are adorned with numbered Heritage badges, solidifying its special edition status.

Additional standard equipment includes a sleekly integrated tow bar, a rubberised load bin that has been fitted with a black Keko roll bar and enclosed by a black tonneau cover.

The interior, which combines modern, high-quality materials on tough surfaces also features a numbered plaque as an extra reminder of its special edition status.

Under the bonnet is Mitsubishi’s tried and tested 2.4L MIVEC turbodiesel engine that offers 133kW at 3 500 r/min and 430Nm at 2 500 r/min, and has been mated to a smooth shifting six-speed automatic transmission featuring Intelligent Shift Control.

Along with the purchase of the Triton Heritage model, buyers receive a bespoke limited edition owners case incorporating the limited-edition number, space for two keys and a host of experiential benefits.

Inside the box is also an invitation to join a bespoke 4×4 club, who’s first activity will be an experience that will allow owners to get to know their vehicle intimately under the guidance of expert instructors. This exclusive and specially curated off-roading experience, will allow these owners to experience the beauty and heritage of South Africa from the comfort of their own vehicles.

Also included in the purchase of a Heritage Edition is a card that allows access to a bespoke Heritage Edition portal where owners will be treated to VIP customer support. This VIP online portal will give Triton Heritage customers access to a direct communication line with trained Mitsubishi Motors Heritage specialists who will not only offer aftersales support but also a variety of concierge services such as personalised service bookings, latest upgrade offerings, service plan extensions and many more personalised experiences.

 

Triton 2.4L DI-SC M/T GL 4×2 R419 990
Triton 2.4L DI-DC M/T GL 4×2 R494 990
Triton 2.4L DI-DC M/T 4×2 R599 990
Triton 2.4L DI-DC A/T 4×2 R619 990
Triton 2.4L DI-DC M/T 4×4 R669 990
Triton 2.4L DI-DC A/T 4×4 R689 990
Triton 2.4L DI-DC A/T 4×4 Xtreme R758 990
Triton 2.4L DI-DC A/T 4×4 Heritage Edition R719 990

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