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Mitsubishi History


History of Mitsubishi Motors

Mitsubishi is built on a history of reliability and performance. The vehicle manufacturer was first established as a shipping company by Yataro Iwasaki, in Japan, in 1870. Since then, Mitsubishi has continued to push the boundaries of innovation for more than 145 years, always believing that inspired design is founded on quality.


Built on performance
History of logo
The three diamonds of the Mitsubishi logo were originally inspired by Iwasaki’s family crest – the word ‘Mitsubishi’ has long been used to donate a diamond shape in Japanese. Since its inception, the logo has continued to embody the principles of the world-renowned vehicle manufacturer.


Driving innovation

The very first Mitsubishi vehicle, the Mitsubishi Model A, was manufactured in 1917. This was followed by the Mitsubishi PX 33, Japan’s first four-wheel drive Diesel passenger car – the vehicle that laid the foundation for Mitsubishi’s rich heritage of manufacturing powerful SUVs, focused on performance.

Mitsubishi-Model-Amitsubishi-px33


Rugged reliability

In the same year, having laid the groundwork as a trusted producer of reliable engines, Mitsubishi began manufacturing engines for some of the world’s most popular 4x4s, including Jeep. It was this same technology and engineering that was used to design the Pajero, Mitsubishi’s most famous SUV, which was first unveiled in 1973.

With a rapid rise to success, the Pajero took first prize in the Paris Dakar Rally in 1985, the first of an unmatched total of twelve Dakar Rally wins in the world’s harshest conditions. Over the years, the Pajero has become Mitsubishi’s most iconic SUV, embodying the stylish dependability that the brand stands for.

By drawing on this knowledge and performance-based technology, each and every Mitsubishi vehicle is designed and manufactured with the same world-class capabilities.

Pajero-Dakar

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