• Mitsubishi Motors SA has received Gold status in the NADA DSI survey for the third year running.
  • The ongoing good performance is testament to a healthy relationship with its dealer network.
  • Mitsubishi Motors outperformed the industry average considerably and was ranked highly in a variety of the survey categories.

JOHANNESBURG – Mitsubishi Motors South Africa (MMSA) achieved an excellent result in the latest National Automotive Dealer Association (NADA) Dealer Satisfaction Index, with a Gold status award for the third year running.

NADA has measured dealer’s satisfaction with their various automotive brands annually since 1996. A total of 34 independently researched brands participated in the 2023 NADA DSI survey which is conducted by the appointed research company Lightstone. The survey is conducted over 14 categories.

A total of 1 362 responses were received, 1181 of these were received from passenger or light commercial dealerships. The survey evaluates aspects such as dealer satisfaction, communication & relationships, vehicle range and vehicle distribution amongst others.

Mitsubishi achieved Gold status for the third year running with a score of 79,8 percent, outperforming the industry average of 76,4% considerably.

“The responses from our dealer network that participated in the survey are used to gauge our performance and are testament to the great relationship we have with our dealers across all aspects of the business,” says Jeffrey Allison, General Manager Marketing for Mitsubishi Motor South Africa.

Mitsubishi dealers ranked the brand highly in a variety of the measured categories including parts availability and technical training for dealer staff while Mitsubishi was also one of the best performers in the franchise compliance category.

“The NADA DSI awards are a great tool in highlighting where we can improve and refine our business operation to the advantage of our dealer network and ultimately our customers,” adds Allison.

Mitsubishi Motors South Africa have initiated a number of key strategic programs with the aim of improving all aspects of their business, including a recently launched fleet program to improve their value proposition for their dealer network and customers alike. The brand has also focused on improving their in-store experience through a reformed frontline staff learning and development program.

In 2023 we have both expanded and strengthened our dealer network and have put an immense amount of effort into ensuring that our dealers have a steady supply of the latest Mitsubishi products to offer customers. This will be bolstered as we completely refresh our line up with a number of exciting models over the next 12 months,” concludes Allison.



Left to right: L-R – Ghana Msibi (CEO WesBank), Steven Terblans (General Manager Aftersales – MMSA), Nic Campbell (General Manager Sales – MMSA), Ryan Seele (NADA)

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