• ongoing success.
  • Three Mitsubishi service advisors were ranked the highest in a nationwide survey.
  • Mitsubishi Motors East London clinched the overall 2023 Mitsubishi Dealer of the Year award.

JOHANNESBURG – Mitsubishi Motors East London has clinched the brand’s 2023 Dealer of The Year award in a tightly contested competition. The Dealer of the Year is crowned following an extensive and continuous evaluation process that measures all aspects of dealership performance.

The evaluation process takes into account sales volumes, sales volumes compared to targets, parts purchases compared to targets as well as overall after sales scores.

Dealer categories are determined by location and area of responsibility. Mitsubishi Motors East London walked away with the victory in the B category and as overall dealer of the year, while A category honours went to Mitsubishi Motors Melrose. Mitsubishi Motors Empangeni walked away with the laurels in Category C.

“Dealership excellence is not achieved by individual results but by the combination of working together as a team. The winning dealers have excelled in all aspects of dealership life and above our expectations,” says Thato Magasa, Managing Director of MMSA.

Mitsubishi Motors South Africa have put a lot of effort into improving their relationship with their dealer network and also giving them the tools to perform at their best.

Testament to the great relationship between Mitsubishi Motors South Africa and its dealer network is the fact that they were awarded Gold at the recent NADA DSI awards once again.

“In the sales categories we have succeeded in all aspects of our business and it gives us great pleasure to honour the dealers who achieved the highest overall volume in their categories as well as the teams who have achieved the highest percentage to target,” says Jeffrey Allison, General Manager: Marketing at Mitsubishi Motors South Africa (MMSA).

In the after sales categories the top performing dealers achieved excellent results in the annual Mitsubishi Motors Service Dealer of the Year Program by consistently delivering record high monthly CSI results, always developing their staff, achieving excellent warranty performance results and campaign completion rates among a variety of measurables.

For the first time Mitsubishi Motors SA participated in the International Competitive CSI Survey conducted by Kantar across the entire local motor industry. Mitsubishi Motors SA was ranked first in SA thanks to contributions from frontline staff at dealerships.

“After sales staff are the people who ensure excellence is not only exemplified in our vehicles, but how we treat you when the car is sold. The best three service advisors scored the highest across all South African dealers as well as in Mitsubishi Motors SA’s own local CSI program for the past year as voted for by our customers and we second that,” says Steven Terblans, General Manager: Aftersales at Mitsubishi Motors South Africa (MMSA).

Diamond Service Awards for National & International CSI were awarded to Tanika Knoetze from Mitsubishi Motors East London, JJ Smit from Mitsubishi Motor Paarden Eiland and Deon Nieuwenhuis from Mitsubishi Motors Menlyn.

Mitsubishi Motors SA’s efforts in improving customer service, customer retention and positive brand image were recognised by Mitsubishi Motors Middle East & Africa (MMMEA) with a Platinum award recently. This accolade was awarded upon completion of the parent company’s After Sales Business Excellence Program, which is conducted annually and represents service excellence by MMSA and its dealer network relative to other regions.

“Our regional partners have become a pivotal role player in our overall success and the region has increased their sales volume by 38% year on year. For the first time Mitsubishi are also honouring our top performing regional partners as part of our dealer of the year awards,” says Allison.

The Regional Distributor sales dealer of the year went to Mozambique for volume and Zambia for percentage to target.

Industry stalwart Reiner Stuck who passed away earlier this year was honoured with a lifetime achievement award for his contribution to the growth of the Mitsubishi brand and his enthusiastic involvement on the Mitsubishi dealer council for many years.

Mitsubishi Motors South Africa has already launched a variety of new and special edition models this year including the next generation Outlander, Eclipse Ralliart, Triton AT35 and Athlete and Pajero Sport Shogun.

“Our product rollout will continue as the entire product offering is refreshed in coming months and we look forward to working with our dealer network in launching these exciting new products. Our dealer network is critical to the ongoing success of the brand in South Africa, and we thank them for the investment, dedication and effort that they put into maintaining the Mitsubishi brand values and customer relationships in South Africa,” concluded Magasa.

Dealer of the Year awards:

Sales Volume

  • C-sized dealers – Mitsubishi Motors Pietermaritzburg
  • B-sized dealers – Mitsubishi Motors East London
  • A-sized dealers – Mitsubishi Motors Boksburg

Sales percentage to target

  • C-sized dealers – Mitsubishi Motors Empangeni
  • B-sized dealers – Mitsubishi Motors Zambezi
  • A-sized dealers –  Mitsubishi Motors The Glen


  • C-sized dealers – Mitsubishi Motors Vereeniging
  • B-sized dealers – Mitsubishi Motors Ballito
  • A-sized dealers – Mitsubishi Motors Port Elizabeth

Service Advisor

  • Tanika Knoetze – Mitsubishi Motors East London
  • JJ Smit – Mitsubishi Motors Paarden Eiland
  • Deon Nieuwenhuis – Mitsubishi Motors Menlyn


  • C-sized dealers – Mitsubishi Motors Pietermaritzburg
  • B-sized dealers – Mitsubishi Motors East London
  • A-sized dealers – Mitsubishi Motors Port Elizabeth

Sales Executive

  • Thulani Sibiya – Mitsubishi Motors Empangeni
  • Sipho Makuliwe – Mitsubishi Motors East London
  • Neil Muller – Mitsubishi Motors Boksburg
  • Gavin Cherry – Mitsubishi Motors Port Elizabeth

DOTY Category

  • C-sized dealers – Mitsubishi Motors Empangeni
  • B-sized dealers – Mitsubishi Motors East London
  • A-sized dealers – Mitsubishi Motors Melrose

Regional Distributor Sales Dealer of the year

Volume – Mitsubishi Motors Mozambique

Percentage to target – Mitsubishi Motors Zambia

Overall Dealer of the year

  • Mitsubishi Motors East London

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