Mitsubishi Motors South Africa honoured as a top performer in Africa and the Middle East

  • MMSA recognised for high levels of customer service
  • Local service advisor honoured for outstanding performance
  • New awards programme launched to honour and reward top-performing dealer staff

JOHANNESBURG – Mitsubishi Motors South Africa (MMSA) has been going the extra mile to ensure that its customer service, customer retention and positive brand image remain at high levels. This effort has paid off, as MMSA has been recognised as a top regional performer by Mitsubishi Motors Middle East & Africa (MMMEA). In addition, a local employee was rewarded for being one of the leading service advisors in the region.

These accolades follow MMSA’s participation in the first-ever MMMEA Wave CSI Survey, which was conducted during the last quarter of 2020.

“Our aim is to offer a consistently high-quality retail and ownership experience of our vehicles and this is heavily dependent on our people, both within Mitsubishi Motors SA and the dealer network at large,” says Thato Magasa, managing director of MMSA. “The achievement of Chantel Botha, as one of the best service advisors in the region, is highly commendable and we are proud of both Chantel and the entire Mitsubishi East Rand team on receiving this accolade.”

Botha’s high scores across all key performance indicators not only earned her accolades from MMMEA, but also means that she is officially Mitsubishi’s best service advisor in South Africa. In recognition of this inspiring achievement, she has been rewarded with MMSA’s prestigious Customer Service Excellence Award.

Magasa and Steven Terblans, MMSA’s general manager of aftersales, presented Botha with a special certificate of recognition, as well as a jacket displaying her award-winning status.

“We believe that, going forward, Chantel’s remarkable achievement and the recognition she has received will inspire staff within our dealer network to follow in her footsteps. Our service staff have a crucial part to play in our commitment to customer service and this is our way of giving them the recognition they deserve,” explains Terblans.

The Customer Service Excellence Award is a new programme that aims to reward dealer staff members who go the extra mile every day to promote lifetime customer loyalty to Mitsubishi. It is just one of the new initiatives being rolled out by MMSA to bolster customer retention and grow the brand through customer service excellence.

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